Using the latest best practices I make all new websites as search engine friendly and accessible as possible. This includes using CSS styles for both layout and formatting (to keep coding clean and minimal) and ensuring that keywords are used correctly within the content, headings, page titles and meta tags.
Over the last 16 years I have built up a great deal of knowledge about what can be done whilst building a site (on-page seo) and it's subsequent marketing (off-page seo) to improve your chances of achieving a good ranking in Google.
My own site consistently appears within the top three results for "web design newbury". Most of my clients' websites are very well ranked by the major search engines. As an example, searches for "tennis club west london", "shutters newbury" and "roller banners berkshire" will return first page results for websites I've created.
There are many ways to ensure that your website gets ranked well by Google and other search engines. If you ask me to create your website I will be more than happy to advise you.
Not everyone can be No. 1 in Google for their chosen keywords and it is unrealistic to expect a brand new site to go zooming into prime position. Many factors will determine your positioning within search results. These include the structure of the site, the relevance of your copy to the search request, the placement of your keywords within your page, the size and age of the site, the frequency with which it is updated and the number of incoming links etc.
Even if you don't want a new website I can advise you on ways to optimise your current site. I can offer a detailed report with a list of recommendations for £500 plus VAT or a one-to-one consultation, by phone or in person, at £50 plus VAT per hour.